WASD is the world’s first gaming search engine for player discovery. This fast growing community allows gamers to find one another, chat, view upcoming tournaments, and connect over gaming culture. Lightmatter partnered with this startup to brand, design, and build their initial search engine and web platform.

WASD Desktop and Mobile 1


Branding, Design, Development


ReactJS, Python, Django


Responsive Web App

Our Work
  • Discovery and Strategy
  • Branding
  • User Experience Design
  • User Interface Design
  • Frontend Development
  • Backend Development
  • Analytics and Growth
WASD Animation Image

A New Community For Gamers

Online gaming communities have exploded in popularity in recent years. Whether for live streaming top players or scheduling tournaments, these platforms enhance gameplay and create loyal fans. But no platform has ever focused just on player discovery - it's difficult finding a player at your skill level or with similar in-game interests and experiences. WASD solves this problem with a robust search engine and powerful matching algorithm that allows players to discover, chat, and connect with each other based on location, game preference, internet connection, and more.

Process and Plan

Gaming DNA

To build such a platform and brand the startup, our team worked with the WASD founders through a full product research and branding exercise to create an identity that resonated with its target audience of online gamers. We established the brand guidelines, designed the logo, picked the themes, and assembled the brand book.

WASD Game Catalog
WASD Tournament Calendar
Process and Plan

Dark Mode By Default

Our team crafted a UX and UI experience for members that centered around player search, while also offering features such as tournament discovery, chat, and a rich user profile and onboarding experience. We then built the mobile responsive platform using ReactJS along with a Django backend and API for serving application data.

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Leveling Up

WASD then launched their platform with an immediate, warm reception and is now poised to be the leading community for online gaming player discovery. We’re proud to have been a part of this startup’s product launch and journey.


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